How do you combine Facebook Ads, Explainer Video and Chatbots?

After identifying the ideal target, Facebook Ads contain an opt-in link to a Messenger Chatbot.

What is the goal of the Facebook Ad?

  • Increase traffic to your website from Facebook
  • Increase attendance at your event
  • Generate new leads
  • Increase the reach of your content on Facebook
  • Boost engagement for your Facebook Page
  • Link to your custom Chatbot

How do you define the audience?

  • Interest
  • Demographic
  • Location
  • Gender
  • Background

What types of Facebook Ads can I place?

  • 1) Carousel: 2 or more images or video
  • 2) Single Image: Up to 6 variations using 1 image
  • 3) Single video
  • 4) Slideshow: Up to 10 image loops
  • 5) Canvas: A more immersive story combing images and video

What is the overall objective?

• Generate interest in your product or service

• Brand Awareness

• Promote your website

• Promote your Facebook Page

• Increase your reach

• Boost your posts

What are some examples of how I can use this method?

  • Send people to a destination on or off Facebook
  • Get installs of your app
  • Raise attendance at your event
  • Get video views
  • Collect leads for your business
  • Identify a group

What type of conversions could I expect?

• Increased visits to your website

• Increased engagement with your app

• Get people to claim an offer

• Promote a product or catalogue

• Get foot traffic to your location

Can I promote an existing post?

You can create an ad using an existing post

What are some other advantages?

• Higher Retention Rate

• Save Money on human labor

• Interact with your customer

• Customer Acquisition

• Automated customer assistance

• Entertainment

• Improve response rate

• Automate repetitive tasks

What is KPI?

Key Performance Indicators – KPI’s create an objective, measure progress, inspire action. A measurable value that shows achievement or effectiveness.

Following your initial conversation, Messenger provides full analytics to help improve your response rate based on Key Performance Indicators.